Paryatan Mitra And Paryatan Didi Initiative

Context : Recently, the Ministry of Tourism launched a national responsible tourism initiative called Paryatan Mitra and Paryatan Didi.

Overview of Paryatan Mitra and Paryatan Didi Initiative:

• The initiative aims to enhance tourists' overall experience by introducing them to "tourist-friendly" locals who act as proud ambassadors and storytellers for their destinations.
• The vision is to showcase "Incredible India" through the hospitality of "Incredible Indians," ensuring visitors feel welcomed and enjoy a memorable stay in the country.
• The pilot program has been launched in six locations: Orchha (Madhya Pradesh), Gandikota (Andhra Pradesh), Bodh Gaya (Bihar), Aizawl (Mizoram), Jodhpur (Rajasthan), and Sri Vijaya Puram (Andaman & Nicobar Islands).

Key Features:

• A special focus is on training women and youth to create unique tourism experiences such as heritage walks, food and craft tours, nature treks, and homestays, tapping into the destination's potential.
• The program is rooted in the 'Athithi Devo Bhava' philosophy, treating tourists as honored guests.
• Participants are equipped with skills to secure employment in tourism-related roles, such as homestay owners, food experience providers, cultural guides, and adventure guides.
• They also receive digital literacy training, enabling them to promote their services and reach tourists both nationally and globally.